Online Design Center


SaaS Web Portal

Life Cycle Phase

Product Extension


Scrum Agile

Team Size



New Home Construction


The Envision online design center was a high-potential product with a renewed corporate focus and investment.  I led a newly expanded team creating processes, implementing Agile methodology, and mapping the customer journey.  With a proven positive correlation between time on site, customer satisfaction, and an increase in total spend, I prioritized customer-facing user stories in the product backlog to drive engagement.

  • The customer portal was completely redesigned and optimized for mobile use.
  • Room visualization, an existing BDX product, was integrated and tied to products in the portal to display the cost to the customer.
  • A flooring calculator, a notoriously difficult option to properly quote, was developed and integrated.

These enhancements were showcased at the inagural Envision User Conference. New home builders and manufacturers gathered for panels, workshops and keynote speeches, learning about effective digital marketing.  

Old Envision Design
Legacy Design
New Envision Design
Redesigned User Interface



JIRA, Confluence, Slack, Zeplin, Balsamiq,
MS Office, Power BI, PowerPoint, GoTo Meeting

Team Diversity

Distributed team located in Texas and Costa Rica.

Crystal Larsh is a strategic leader, fierce DEI advocate, and delivery professional leading global teams out of Austin, TX. She has been working in the project and product space since 2001 and has focused on organizational design and operational improvements over the last several years. She has earned an MBA in eCommerce, a Masters in Project Management, a number of certifications (NPDP, PMP, CSM), and actively pursues opportunities for growth (DEI Blueprint, SAFe SPC training, and more). She uses her education and over 20 years of experience to help bring up the next generation, particularly women in tech.