Online Design Center

Product

SaaS Web Portal

Life Cycle Phase

Product Extension

Methodology

Scrum Agile

Team Size

9

Industry

New Home Construction

Overview

The Envision online design center was a high-potential product with a renewed corporate focus and investment.  I led a newly expanded team creating processes, implementing Agile methodology, and mapping the customer journey.  With a proven positive correlation between time on site, customer satisfaction, and an increase in total spend, I prioritized customer-facing user stories in the product backlog to drive engagement.

  • The customer portal was completely redesigned and optimized for mobile use.
  • Room visualization, an existing BDX product, was integrated and tied to products in the portal to display the cost to the customer.
  • A flooring calculator, a notoriously difficult option to properly quote, was developed and integrated.

These enhancements were showcased at the inagural Envision User Conference. New home builders and manufacturers gathered for panels, workshops and keynote speeches, learning about effective digital marketing.  

Old Envision Design
Legacy Design
New Envision Design
Redesigned User Interface

Acheivements

Tools

JIRA, Confluence, Slack, Zeplin, Balsamiq,
MS Office, Power BI, PowerPoint, GoTo Meeting

Team Diversity

Distributed team located in Texas and Costa Rica.

Crystal Larsh is a service delivery professional, managing a variety of technical projects in Austin, Texas. She has been leading teams in the project and product space since 2003. Valuing continuous growth, she has gained an MBA in eCommerce, a Masters in Project Management, and NPDP, PMP and Scrum Master certifications. She has used her education and over 15 years of experience to help bring up the next generation, particularly women in tech. Serving clients by trade. Gaming by hobby. Mother of two by love. Managing projects comes as naturally as breathing.